Open Innocell, is a project iTive started to work on in the beginning of 2008. During last year we helped 12 regions around Finland to share their best practices and develop their organizations with the help of social media and web 2.0 tools. The project included a series of online events focusing on different aspects of social media communication and new online tools. In 2009 we had the chance to add this series two new events. The first one of the two was recorded today together with Neville Hobson.

We were delighted when Neville agreed to work with us on this project. The presentation he gave turned out to be terrific. A keynote full of useful and interesting information that will help for sure the regions to better understand the potential of social media. Neville’s presentation was titled “Building Genuine Relationships – 8 Critical Rules for Engagement With Your Audience Online”.

Click on the following screen-shot to watch the recorded presentation