SWITCH Teaser from SWITCH Conference on Vimeo. Itive is official partner of SWITCH, a 2-day conference that will be held at the University of Coimbra (Portugal), on the 15th and 16th of May, 2010. The conference aim is to gather scientists, entrepreneurs, do-ers, thinkers, technologists and everyone in between to discuss the present and the…

Itive created a strategic communications plan for the furniture cluster of Suupohja Region (Finland). In this region, situated in south-western Finland, were born and are currently based many of the major Finnish furniture brands. Aims: Connect furniture brands with their target audience, develop social capital.

Edelman is the world’s largest independent PR company with over 3,200 people in 51 offices. Itive worked with Edelman Digital, their digital arm, to complete a review study of the social media landscape across Europe.

Keynote delivered by Andrea Vascellari (Itive CEO) – The effective promotion of a brand, especially when you ‘do it yourself’ is about the understanding of the new environment in which we operate, the new technologies at our disposal and the way people want to be approached today…