Age Of Conversation 3

May 17th, 2010
Categories: itive.net

Age Of Conversation 3

Age Of Conversation 3 the book co-authored by our CEO Andrea Vascellari is finally available on amazon in Hardcover, Paperback and Kindle Edition too (the proceeds will be donated to an international children’s charity of our authors’ choosing)!

What’s the book about?

Age of Conversation 3 captures the distinct shift from social media as a hypothetical consumer loyalty tool, as it was considered only a little more than a year ago, to its current state as a staple in the modern marketing toolbox. Although the book covers more than just social media, the topic is ubiquitous among the book’s 10 sections: At the Coalface; Identities, Friends and Trusted Strangers; Conversational Branding; Measurement; Corporate Conversations; In the Boardroom; Innovation and Execution; Influence; Getting to Work; and Pitching Social Media.

Enjoy it!

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