Overview:
If you are looking for a great vacation in Sicily (Italy), Exclusive Sicily is what you need. This site offers a variety of packages for accommodations, excursions and guided tours in Sicily. Although their services are good what they were lacking in was the best channel to promote them online. Their web presence was outdated and certainly not ready to respond to the increasing needs of today’s social web.

Objectives:

• Brand Relaunch
• Digital Brand Development and Positioning
• Optimize search engine placement

Actions:

• Information and Content Optimization: Potential clients often drop their cart or intent of purchase in the middle of their visit when a website with a lot of content is not well organized. On ExclusiveSicily.net we reorganized and redistributed the content making it more digestible.
• We imported the entire content of ExclusiveSicily.net to a brand new shiny wordpress platform to enable the client to self manage their entire content of the site -feature that wasn’t available on their previous website.
• We designed a custom theme for the website that is in synergy with the client’s business aims.
• SEO – Search Engine Optimization: We optimized the entire content of the site to make it more visible at the eyes of search engines like Google.
• We trained the client on how to administrate and manage the content of the website, on how to use custom areas of their wordpress administration panel and we addressed specific needs/questions of the client.

Results:

• On going measurement. Results will be updated on this post.