Overview:

At KGS Global they don’t simply organize senior level business conventions and tailor-made corporate events, they believe that conferences are not just about thought provoking presentations, workshops and inspiring speakers but they are about people, social interactions and sharing knowledge. These are common values in which we also believe at itive so we were more than happy to work with them. itive helped KGS with a complete digital makeover of their brand.

Objectives:

• Connect services offered with an effective presence on the web.
• Creation of a solid digital identity.
• Event branding.
• Event promotion.

Actions:

• Strategic business design and information optimization. KGS had an existing presence on the web but it wasn’t in sync with their business aims, so we optimized the organization of their online data and then created a custom wordpress theme that was able to best reflect their business strategy. A website is the digital brain of a company so it’s extremely important to connect every single component of it to the business objectives of the brand, and this is exactly what we have done for KGS.
• SEO – Search Engine Optimization. We optimized the core structure of the site to ensure better visibility and ranking on search engines.
• Real time analytics and key metrics. On the web administration panel of KGS we installed a clear and concise interface that offers the client an overview on all the key metrics that the administrator wants to track. This system shows data from Google Analytics but also, and most importantly, real time data. Why is it important? Google Analytics generally updates reports every 24 hours so the great advantage of this system we installed is that it helps the client to have an immediate glimpse at what’s going on in real time on their site according to some key metrics. The client can then have a deeper look at the entire stats when the next report is published on Google Analytics.
• Aimed at offering a better branding for their events we designed custom banners, badges and other graphical elements to promote, share and advertise KGS events.
• We trained the client on how to administer and manage the content of the website, on how to use custom areas of their wordpress administration panel and we addressed specific needs/questions of the client.
• itive helped KGS with online event promotion through social media using micro channels like twitter, social networks like facebook & linkedin, and engaging with industry influencers. More info here.