Leah D’Emilio (CCO, itive.net) also spoke at yesterday’s Ignite Italia in Milan. She discussed how successful online video marketing can be thought of as strategic storytelling and requires the same production process as filmmaking: development, pre-production, production, post-production, and distribution. By applying these 5 stages of production when creating an online video (whether for a single video or a series), a business or brand can unquestionably build a more solid structure for meeting their business and communication objectives.
Check out Leah’s presentation in the video and slides below. Enjoy!