The New itive.net

August 14th, 2010

“This is a new era. We are moving in an environment that is becoming increasingly competitive at a speed we have never seen before. Whether you’re a small-mid size entrepreneur, public institution, a corporation or government, we have invested our knowledge, experience, competence–heart and soul–to help you take things to the next level.

  • We aimed for the top by adding new, highly specialized and skilled members to our team.
  • We optimized the internal processing and project management organization from A to Z.
  • We built a methodical framework to create an organized path which allows our clients to successfully achieve their objectives.
  • We launched a brand new website taking care of each and every detail in order to turn our clients’ experience into something unique, cutting-edge and memorable.
  • We spent the last 6 month re-structuring our entire company in order to provide the best service for our clients…
  • And because of the fast-paced and ever-changing nature of our business, we always have our eyes and ears open for the latest updates, so that we can keep improving our services and ensure that our clients will stay fully satisfied now and many years down the road.

Itive is more competitive and stronger than ever before.

Find out more about our latest updates and our services for existing and new clients at itive.net.
We hope to see you there!“

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KGS Global

July 2nd, 2010

Overview:

At KGS Global they don’t simply organize senior level business conventions and tailor-made corporate events, they believe that conferences are not just about thought provoking presentations, workshops and inspiring speakers but they are about people, social interactions and sharing knowledge. These are common values in which we also believe at Itive so we were more than happy to work with them. Itive helped KGS with a complete digital makeover of their brand.

Objectives:

  • Connect services offered with an effective presence on the web.
  • Creation of a solid digital identity.
  • Event branding.
  • Event promotion.

Actions:

  • Strategic business design and information optimization. KGS had an existing presence on the web but it wasn’t in sync with their business aims, so we optimized the organization of their online data and then created a custom wordpress theme that was able to best reflect their business strategy. A website is the digital brain of a company so it’s extremely important to connect every single component of it to the business objectives of the brand, and this is exactly what we have done for KGS.
  • SEO – Search Engine Optimization. We optimized the core structure of the site to ensure better visibility and ranking on search engines.
  • Real time analytics and key metrics. On the web administration panel of KGS we installed a clear and concise interface that offers the client an overview on all the key metrics that the administrator wants to track. This system shows data from Google Analytics but also, and most importantly, real time data. Why is it important? Google Analytics generally updates reports every 24 hours so the great advantage of this system we installed is that it helps the client to have an immediate glimpse at what’s going on in real time on their site according to some key metrics. The client can then have a deeper look at the entire stats when the next report is published on Google Analytics.
  • Aimed at offering a better branding for their events we designed custom banners, badges and other graphical elements to promote, share and advertise KGS events.
  • We trained the client on how to administer and manage the content of the website, on how to use custom areas of their wordpress administration panel and we addressed specific needs/questions of the client.
  • Itive helped KGS with online event promotion through social media using micro channels like twitter, social networks like facebook & linkedin, and engaging with industry influencers. More info here.

Results:

  • On going measurement. Results will be updated on this post.
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Exclusive Sicily

July 1st, 2010

Overview:
If you are looking for a great vacation in Sicily (Italy), Exclusive Sicily is what you need. This site offers a variety of packages for accommodations, excursions and guided tours in Sicily. Although their services are good what they were lacking in was the best channel to promote them online. Their web presence was outdated and certainly not ready to respond to the increasing needs of today’s social web.

Objectives:

  • Brand Relaunch
  • Digital Brand Development and Positioning
  • Optimize search engine placement

Actions:

  • Information and Content Optimization: Potential clients often drop their cart or intent of purchase in the middle of their visit when a website with a lot of content is not well organized. On ExclusiveSicily.net we reorganized and redistributed the content making it more digestible.
  • We imported the entire content of ExclusiveSicily.net to a brand new shiny wordpress platform to enable the client to self manage their entire content of the site -feature that wasn’t available on their previous website.
  • We designed a custom theme for the website that is in synergy with the client’s business aims.
  • SEO – Search Engine Optimization: We optimized the entire content of the site to make it more visible at the eyes of search engines like Google.
  • We trained the client on how to administrate and manage the content of the website, on how to use custom areas of their wordpress administration panel and we addressed specific needs/questions of the client.

Results:

  • On going measurement. Results will be updated on this post.
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The Best of PR, Marketing and Social Media – NEXT 2010

May 30th, 2010

This is a video released by our CEO Andrea Vascellari that includes all the best of the keynotes on PR, marketing and social media from NEXT 2010. Enjoy it!

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