Overview

Edelman is the world’s largest independent PR company with over 3,700 people in 53 offices. Itive co-operated with their digital arm, Edelman Digital, in order to complete an SEO analysis in the European market for a global pharmaceuticals company.

Objective

Identify SEO keywords for a series of the pharmaceuticals company’s websites. The project was conducted on a European scale. The pharmaceuticals company aimed at adapting the content for each country using the identified keywords.

Outcomes

Based on a search patterns analysis, we identified and validated a keywords list to optimize the content for the Finnish market.