Services
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Digital Organizational Consulting
You can’t operate in the online world with a traditional organizational structure. At itive, we help you optimize your organizational structure to perform in this digital age at best. We take reporting relationships, functional areas and information flows within your organization to the next level.
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Creative Planning
There’s a difference between simply “doing something” and making an actual difference. Our creative process involves purposeful analysis, imaginative idea generation, and critical evaluation of Strategic planning, quality improvement, problem solving and other activities related to online projects. With our Creative Planning methodologies, we ensure that projects are well arranged, as well as innovative. We do more than simply imagine new things, we work to make them concrete realities.
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Digital Quality Assurance
This is an analysis process to determine whether your project meets the expectations of a digital audience. We plan, implement, evaluate, test and apply all the necessary actions to improve every element of a project. We verify that any online offering, regardless of whether it is new or evolved, is delivered in the best way possible and with the highest standards.
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Emerging Technologies
Being average is not enough anymore in this day and age. To help you make a difference and gain competitive advantage, we keep up-to-date on emerging cutting-edge technologies and on what’s new in a wide range of areas. Our planning, development and management processes are innovation driven.
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Mobile Strategy
In this information age people are constantly communicating, interacting and searching for solutions to satisfy their needs. But when they do it on the go, the rules of the game change. We help you create the mobile experience that your target audience is looking for and needs.
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Social Media Policy
Employees mixing business with personal use of social-networking sites is one of the most common problems that surface when organizations start adopting social media. We help you draft Social Media Policies that define what is appropriate for employees to post about your organization to their social networks.
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Change Management
How will Stakeholders most likely feel about and react to your initiative? Especially about long term projects that involve change? This often stirs emotions and encounters resistance. The higher the impact of the projected change the more important a Stakeholder Analysis becomes. The output of this analysis is a representation that helps understand where impacted people stand in relation to the change.
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Social Maintenance
Often times you have time and people needed to
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“We want to implement social media into your everyday tasks for your organization but we have no time or people to do it.” Sounds familiar? We can help you maintain a positive reputation, customer satisfaction, grow your online community by targeting new members or in optimizing your internal resources to get there. -
iPhone, iPad and Android Apps
Apps are the ideal way to help your target audience access your services everywhere they go and be there to support them whenever they need you. Mobile and tablet apps are ideal solutions that can be used to effectively promote your organization, initiatives or that can be sold as a consumer product. Either way at itive we can create the iPhone, iPad and Android apps you are looking for.
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Social Listening & Monitoring
What’s happening around your organization? People rate and share experiences about you, your products and/or your services. Strategic listening and monitoring of these conversations represent an infinite number of opportunities to connect & engage that can’t be ignored.
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Mobile Design
One of the biggest areas of change today is Mobile. The amount of people who is accessing and interacting with websites via phones and mobile devices has dramatically increased. At itive we are specialized in this area to accommodate the needs of this emerging audience.
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Community Management
We offer all the support you need to build but especially to manage a community going beyond numbers of Facebook fans or Twitter followers. We aim at translating business and/or communication objectives into actions that increase loyalty and long-term benefit for your organization.
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Influencer & Media Outreach
There’s nothing wrong with trying to increase awareness about your organization & projects by encouraging word of mouth. It’s how you do it though that can make the difference between a successful outreach and a complete reputation disaster. To succeed online you need to build relationships, not partnership. We help you building strong relationships with media representatives, brand ambassadors and social media influencers within your industry.
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Editorial Content Development
All the support you need for creating online content the right way. We offer a consistent complement of online editorial services spacing from content architecture, content development, copyediting & proofreading to the creation of easy-to-follow, customized schedules for content creators.
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Conversion Rate Optimization – CRO
Your inbound traffic is coming in. Are your destination pages optimized for the specific needs and desires of your target audience? Visitors’ tastes change over time and their behavior can often be influenced by factors that you didn’t initially take into account when you planned your strategy. We organize ongoing trips to Optimize-Ville, want to join us?
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Retention Marketing
At itive we firmly believe that retention is the new customer acquisition. There are several tools and metrics abound for impressing new customers, but how about those clients that we fought hard for and that already trust us. It’s among those people that we find real “evangelists” that oftentimes are already happily spreading the word about our brands or organizations. We help you in flipping the funnel and turning it into a megaphone.
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Lead Generation
At itive we turn you into a lead-generating machine. We are not just talking about your website, where Landing pages, Forms and Calls to Action certainly play an important role. Our aim is to also help you in use strategically social media and social networks to generate more leads.
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Interactive Marketing
There are new emerging technologies that are starting to be utilized to link people to context-sensitive digital content. At itive we can help you successfully implementing Augmented Reality, QR Codes, Near Field Communication, Radio Frequency IDs and Visual Recognition Technology in your marketing projects.
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Email Marketing
Everyone has an email address. Email marketing plays a critical tool in your lead generation efforts but it needs to be used in the right way to achieve successful results. You will not go far blasting out emails as if they were printed flyers. Email is a different. Stop relying on guesswork to drive your email marketing, let us help you taking it to the next level.
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Content Marketing
Content is not important. It’s vital! Content creation is core to the success of any marketing project. In order to get the best out of your Content Marketing, beside supporting you in creating high quality content, at itive we also help you in tuning it to other tactics, like SEO, social media, lead generation, email marketing and more.
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Content Curation
Your time is important and the web is a vast place to search in. Content curation is news delivery on what you need delivered to you when you need it. We use cutting-edge technology for media monitoring and we deliver the results to you in custom reports. Content curation can be used to obtain useful data that can be used in Competitive Intelligence, Public Relations as well as Sales, Marketing, Qualified Prospect Generation and Lead Nurturing or to increase your Leadership within your industry.
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Content Management Systems – CMS
Create, publish, edit and easily maintain all your content on your website. Get all the flexibility your need to manage at best your campaigns and communications strategies. At itive we are big fans of open-source CMS solutions. Our areas of expertise include various platforms, but our #1 choice is Wordpress, an incredibly versatile platform that powers over 60 million sites world wide.
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Strategic Design
Good design is both beautiful and functional. Our aim is to create designs that are clear, useful and innovative all at the same time. Our work includes Interaction Design, Conceptual Design, Graphic Design, Style Guide Development, User Interface Development, Quality Assurance Testing and more.
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Strategic & Tactical Planning
What’s the general paths that you will follow in order to achieve your goals? How are you going to reach your audiences? At itive we consider ourselves to be a planning defining hub for online projects. We create a customized and defined road-map that is based on your priorities and objectives.
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Objectives Prioritization
First, what do you want to achieve? Lead or demand generation? Visibility? Brand engagement? Word of mouth? Customer loyalty? Secondly, where do we wish to arrive, and when? This is all about smartly defining and ensuring that your business and communication objectives.
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Funnel Analysis
Imagine the different stages that people go through to accomplish a certain goal as a funnel. This analysis enables us to identify weak points at different stages of the journey that a target audience is taking in order to buy products, services, make a donation or accomplishing other objectives based the nature of your project.
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Publishing & Distribution
Crafting your publishing and distribution plan is an important step in making sure your media project reaches the right audience. We test your media project with pilot audiences, publishing platforms, and devices through which your audience will engage with your media project to make sure it functions properly before launch. We also do copy writing to accompany your project online, ranging from press releases to SEO and meta-data tagging.
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Post-Production
We use the collected footage, recordings and materials to create the first draft of your media project following all the agreed upon specifications. Any voice-over, music, graphics or other elements will be added into the project at this time. The final project is edited based on your feedback of the first draft. After final sign-off by you, the final version of the project will be prepared for launch. In case your project is not just web-based, customized packaging and DVDs can be added for additional fees, along with hard copy duplication.
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Production
Based on the approved script, we activate our crew to gather the video footage, audio recording and other materials needed in order to complete your final media project. The Project Manager is “on-site”, either physically or virtually, with the cast and crew to make sure every detail of the project is in order.
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SEO Copywriting
Great copywriting is more than simple text to fill up pages. We offer quality content crafted to engage readers, promote your organization, and convert visitors into customers. Most importantly, at itive we write and create every bit of content ensuring that it will sound good to both, people and search engines.
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Usability Analysis
Want to increase your conversion rate? Or maybe you want to create a more pleasant experience for your visitors?
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A Usability Analysis will help you doing just that. Understanding what issues your target audience is or might be facing in achieving their goals on your website or app is fundamental. -
Audience Analysis
Prospects, leads, customers, or maybe influencers? Who are you to reach with your communications?
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And which stakeholders are key to this project? This analysis aims at understanding who you need to connect with for this project to be a success. -
Competitive Analysis
Comparing key performance metrics to competitors is vital to stay ahead of the game. At itive we provide an overview of your project most important metrics bench-marked against select competitors aiming at learning where your strategy can be improved.
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Scenario Models
Scenario Models are narratives that describe specific tasks which users will perform. These “process flow” cases describe how users might use a site or an app. Each model illustrates a sequence of events that a users might go through in order to accomplish a specific goal.
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Personas & Scenarios Models
User Persona Models are realistic (but hypothetical) examples of a target audience members. These models are extremely useful in maintaining the focus on the user’s functionality needs during the entire project development process. Persona Models can be used together with Scenarios Models to offer an overall picture of a user and their interaction with a specific design.
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Strategic Consulting
We work with you to manage and grow your projects after their launch. Together on an ongoing basis we will determine which changes would be the most effective and plan for how a solution may grow in the future. At itive we build upon the results of the projects and plan for how improvements can be made in future evolution stages.
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Pre-Production
We solidify the creative concept of your media project and decide who will be involved in production and post-production. Every project detail will be documented for your approval, so that you know exactly what to expect with the final project.
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Analytics
We report on the analysis of the collected data measuring the success based on the project’s original objectives. We support the growth of the projects by continuously analyzing and evaluating their effectiveness in order to ultimately increase your return on this investment. Specific deliverables include success measurement documents, periodical results summaries and ongoing analytics reporting.
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Social Media Marketing
It’s not enough to send out a countless number of tweets, Facebook updates or upload a bunch videos to YouTube. At itive we understand how people network, communicate and live online. Most importantly we understand what it takes to engage users on their own terms and in their own language.
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