Services
Earlier this year, I worked with Andrea on an itive project in Finland that involved delivering an online seminar followed a few weeks later by a live online discussion. While both events went impressively smoothly, what struck in particular was Andrea’s sheer professionalism in devising the events and creating the framework that enabled me to participate seamlessly and confidently. It was a great pleasure working with Andrea and his colleagues and I’d not hesitate to do it again when the next opportunity arises.— Neville Hobson, Communicator, Blogger, Podcaster – NevilleHobson.com
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Conversion Rate Optimization – CRO
Your inbound traffic is coming in. Are your destination pages optimized for the specific needs and desires of your target audience? Visitors’ tastes change over time and their behavior can often be influenced by factors that you didn’t initially take into account when you planned your strategy. We organize ongoing trips to Optimize-Ville, want to join us?
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Retention Marketing
At itive we firmly believe that retention is the new customer acquisition. There are several tools and metrics abound for impressing new customers, but how about those clients that we fought hard for and that already trust us. It’s among those people that we find real “evangelists” that oftentimes are already happily spreading the word…
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Lead Generation
At itive we turn you into a lead-generating machine. We are not just talking about your website, where Landing pages, Forms and Calls to Action certainly play an important role. Our aim is to also help you in use strategically social media and social networks to generate more leads.
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Interactive Marketing
There are new emerging technologies that are starting to be utilized to link people to context-sensitive digital content. At itive we can help you successfully implementing Augmented Reality, QR Codes, Near Field Communication, Radio Frequency IDs and Visual Recognition Technology in your marketing projects.
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Email Marketing
Everyone has an email address. Email marketing plays a critical tool in your lead generation efforts but it needs to be used in the right way to achieve successful results. You will not go far blasting out emails as if they were printed flyers. Email is a different. Stop relying on guesswork to drive your…
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Content Marketing
Content is not important. It’s vital! Content creation is core to the success of any marketing project. In order to get the best out of your Content Marketing, beside supporting you in creating high quality content, at itive we also help you in tuning it to other tactics, like SEO, social media, lead generation, email…
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Content Curation
Your time is important and the web is a vast place to search in. Content curation is news delivery on what you need delivered to you when you need it. We use cutting-edge technology for media monitoring and we deliver the results to you in custom reports. Content curation can be used to obtain useful…
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Content Management Systems – CMS
At itive we are big fans of open-source CMS solutions. Our areas of expertise include various platforms, but our #choice is WordPress, an incredibly versatile platform that powers over 60 million sites world wide.
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Strategic Design
Good design is both beautiful and functional. Our aim is to create designs that are clear, useful and innovative all at the same time. Our work includes Interaction Design, Conceptual Design, Graphic Design, Style Guide Development, User Interface Development, Quality Assurance Testing and more.
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Strategic & Tactical Planning
What’s the general paths that you will follow in order to achieve your goals? How are you going to reach your audiences? At itive we consider ourselves to be a planning defining hub for online projects. We create a customized and defined road-map that is based on your priorities and objectives.
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Objectives Prioritization
First, what do you want to achieve? Lead or demand generation? Visibility? Brand engagement? Word of mouth? Customer loyalty? Secondly, where do we wish to arrive, and when? This is all about smartly defining and ensuring that your business and communication objectives.
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Funnel Analysis
Imagine the different stages that people go through to accomplish a certain goal as a funnel. This analysis enables us to identify weak points at different stages of the journey that a target audience is taking in order to buy products, services, make a donation or accomplishing other objectives based the nature of your project.
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Publishing & Distribution
Crafting your publishing and distribution plan is an important step in making sure your media project reaches the right audience. We test your media project with pilot audiences, publishing platforms, and devices through which your audience will engage with your media project to make sure it functions properly before launch. We also do copy writing…
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Post-Production
We use the collected footage, recordings and materials to create the first draft of your media project following all the agreed upon specifications. Any voice-over, music, graphics or other elements will be added into the project at this time. The final project is edited based on your feedback of the first draft. After final sign-off…
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Production
Based on the approved script, we activate our crew to gather the video footage, audio recording and other materials needed in order to complete your final media project. The Project Manager is “on-site”, either physically or virtually, with the cast and crew to make sure every detail of the project is in order.
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SEO Copywriting
Great copywriting is more than simple text to fill up pages. We offer quality content crafted to engage readers, promote your organization, and convert visitors into customers. Most importantly, at itive we write and create every bit of content ensuring that it will sound good to both, people and search engines.
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Usability Analysis
Want to increase your conversion rate? Or maybe you want to create a more pleasant experience for your visitors? A Usability Analysis will help you doing just that. Understanding what issues your target audience is or might be facing in achieving their goals on your website or app is fundamental.
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Audience Analysis
Prospects, leads, customers, or maybe influencers? Who are you to reach with your communications? And which stakeholders are key to this project? This analysis aims at understanding who you need to connect with for this project to be a success.
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Competitive Analysis
Comparing key performance metrics to competitors is vital to stay ahead of the game. At itive we provide an overview of your project most important metrics bench-marked against select competitors aiming at learning where your strategy can be improved.
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Personas & Scenarios Models
User Persona Models are realistic (but hypothetical) examples of a target audience members. These models are extremely useful in maintaining the focus on the user’s functionality needs during the entire project development process. Persona Models can be used together with Scenarios Models to offer an overall picture of a user and their interaction with a…
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Strategic Consulting
We work with you to manage and grow your projects after their launch. Together on an ongoing basis we will determine which changes would be the most effective and plan for how a solution may grow in the future. At itive we build upon the results of the projects and plan for how improvements can…
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Pre-Production
We solidify the creative concept of your media project and decide who will be involved in production and post-production. Every project detail will be documented for your approval, so that you know exactly what to expect with the final project.
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Analytics
We report on the analysis of the collected data measuring the success based on the project’s original objectives. We support the growth of the projects by continuously analyzing and evaluating their effectiveness in order to ultimately increase your return on this investment. Specific deliverables include success measurement documents, periodical results summaries and ongoing analytics reporting.
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Social Media Marketing
It’s not enough to send out a countless number of tweets, Facebook updates or upload a bunch videos to YouTube. At itive we understand how people network, communicate and live online. Most importantly we understand what it takes to engage users on their own terms and in their own language.
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